Aidan is a researcher, strategist, and designer who has spent the last ten years helping organizations grow by creating better products and experiences for their constituents. Passionate about designing sustainable, equitable solutions to systemic problems, he loves working with nonprofit and for-profit organizations in the pursuit of delivering meaningful social and commercial impact. With a degree in Industrial and Product Design from Western Washington University, Aidan began his career as an Industrial Designer at Bose Corporation, where he realized the importance of bringing real people into the process of designing the products, services, and systems that shape their reality. Today, he is the Director of Human Insights at The Family Room, a global insight agency that measures how people are changing and brands must adjust to stay relevant.