Legendary Streetwear (Preview)

A Profile of jeffstaple

In February of 2005, the shoe that catapulted sneaker culture to the masses was finally released. While not designed to be a hyped icon, this new shoe, named the Pigeon Dunk, was one of the most sought after silhouettes, and the limited number of pairs available caused chaotic scenes to develop in New York’s Lower East Side.

Photo by Brian Alcazar

By Sabaat Kareem and Thais Jacomassi

Outside Reed Space, a now-closed landmark streetwear boutique, people began to pitch tents along the sidewalks days before the release. Through a blizzard, more and more came to await the coveted shoes. When the line got to be over 100 people, the police arrived. Arrest threats were made to those who refused to leave after so many hours of waiting, yet the crowd fought back. While sneaker culture had been largely underground, this riot catapulted it to the limelight. On that February day, jeffstaple became a household name…

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From Design Museum Magazine Issue 015