How to build a future-ready product archive
By Erin Narloch, Founder & Consultant, PastForward Head of Web3, Enwoven
Background & The Challenge
When I joined Reebok in the summer of 2016, their archive project was already underway. The project had transformed from taking place in a single office room in an outbuilding with an archive consisting of only ten shoes, to an expansive space in a then sprawling suburban Boston campus. The archive team consisted of two parttime temporary staff members who had graduated from their previous intern roles and one intern. They sat on a holding of confirmation samples, historic pieces, advertisements, documents, and ephemera. This collection held incredible potential; it became my role to unleash it….
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