Loading Events
  • This event has passed.

Wayfinding the Future: Logos to Landmarks

Kayte Muse, Boston Chapter of SEGD & Cliff Selbert, Selbert Perkins Design

Join us for a live Design is Everywhere show and be part of the podcast with your questions.
Aerial view of Los Angeles Airport Gateway with large purple and red lights

LAX Gateway, Courtesy of Selbert Perkins Design.

Did you find what you’re looking for? This common customer service question is at the heart of experiential graphic design. The Society for Experiential Graphic Design (SEGD) broadly defines the field as incorporating all of the elements – including wayfinding systems, signage, and branded spaces – that create environments that communicate. This work brings together architects, exhibition designers, brand strategists, and many others who collaborate to ensure that the built environment not only meets its intended purpose, but that it also connects communities through memorable experiences. 

How has the rise of technology-based solutions and contactless interactions influenced the future of wayfinding and experiential graphic design? In our monthly virtual Design is Everywhere podcast live show, host Sam Aquillano will welcome guest co-host Kayte Muse, who is a designer, strategist, and co-chair of the Boston Chapter of SEGD. Her experience includes experiential graphic design for Affinivax, Boston University, and Mill Creek Residential. Their guest is Cliff Selbert, who, with collaborator Robin Perkins, has won a myriad of international awards, and created some of the world’s most distinguished landmarks, including the Gateway of Los Angeles Airport in California. Sam, Kayte, and Cliff will discuss how to balance the pressing urgencies of our time with the need for accessible spaces that center human connection. They will also share their Weekly Dose of Good Design. Bring your questions, and ask them live on air.

Read More

Kayte Muse is co-chair of the Boston Chapter of SEGD (Society for Experiential Graphic Design) along with Jessica Grant and Sam Pease. Kayte has over 17 years of experience designing communication and experiential graphics. As a designer and strategist she is passionate about creative problem solving, design strategy, storytelling, teaching and mentoring. Now working as an independent consultant, Kayte’s recent experience includes experiential graphic design for Affinivax, Boston University and Mill Creek Residential. Previously, Kayte worked as a practice leader at SGA where she directed the Branded Environments studio. Key clients include PUMA, Monotype, CarGurus, LogMeIn, Oracle, INFINIDAT, Duck Creek Technology, CSpace and Wentworth Institute of Technology. Kayte is an Adjunct Professor at Stonehill College and graduated Cum Laude with a BFA in Communications Design from Syracuse University. 

Cliff Selbert, with Selbert Perkins Design Founding Partner Robin Perkins, have created some of the world’s most distinguished landmarks, including the iconic and dramatic Gateway at Los Angeles International Airport in California. Their award-winning work for a diverse array of high-profile clients can be seen on five continents — including the Americas, Asia, India, Middle East, and Africa. Robin and Cliff have developed a visionary approach to art, design and communications in the built environment. Their creativity and strategic approach have resulted in national and international recognition for design excellence. Cliff and Robin have been jurors and guest speakers at conferences around the world, published worldwide, and honored with a myriad of international awards, including the SEGD Fellow Award and Los Angeles Business Journal Innovation Award. Cliff is a licensed landscape architect, current member, and former board member of the Society for Experiential Graphic Design (SEGD) and the American Society of Landscape Architects (ASLA). Cliff studied at Colgate University and the Rhode Island School of Design where he received a BFA and BLA in Landscape Architecture.

Mar 19 • 12:00pm – 1:30pm

Video Webinar

Webinar, Instructions

All times are Eastern Time.

Headshot of Kayte Muse

Kayte Muse
Boston Chapter of SEGD

Headshot of Cliff Selbert

Cliff Selbert
Selbert Perkins Design

You must be a member to attend this event.
Become a member to attend this event and others free of charge and get Design Museum Magazine mailed every season.
Membership starts at just $5/month.


  • This Design Museum LIVE uses Zoom Webinar
  • Register for the event via Eventbrite above.
  • You’ll receive a registration confirmation via email.
  • Make joining the event easier: Download Zoom now.
  • Before the event you will receive login information to join the video webinar, via Eventbrite.
  • Log into the webinar as early as 11:45amET, the discussion will begin at 12:00pm ET.
  • This event will be recorded.

What To Expect

12:00pm ET • We’ll open the event

Sign on early to check your audio, get settled in and ready. Note: you will not be on camera.

12:00pm ET • Event begins

We’ll kick things off with news and a welcome from the Design Museum, then dive into the conversation.

1:00pm ET • Questions & Answers

We’ll leave time towards then end for your questions, submitted via Q&A window, and you can even ask your questions live (we’ll unmute you) — we’ll get to as many questions as possible.

1:30pm ET • Live recording event ends

Thanks for joining us! The episode will air on all podcast channels in a few weeks.


Design Museum LIVE is our ongoing series of virtual events featuring talks and conversations with design thought leaders around the world. We’re bringing together a global community around design impact using interactive live streams and webinars to share design stories, demonstrations, and actionable knowledge. Join us as we bring the Design Museum directly to your screen, online for all to participate in and enjoy!