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Launching a Movement: Graphic Design for Social Change

Yvette Perullo, Re-nourish & Jessie McGuire, ThoughtMatter

Join Design Museum Everywhere for a live discussion on Design is Everywhere and be part of the podcast with your questions.

Covidity, Courtesy of ThoughtMatter.

When we look at the social justice work of recent history, whether that be the Movement for Black Lives, the Women’s March, or the evolving climate change fight, they all share key commonalities that enable activists and organizations to mobilize with speed and efficiency: a clear message and an inspiring call to action. Visually engaging images and graphics can make movements go viral, connect communities, and most importantly, drive action that improves people’s lives. What is the role – and responsibility – of designers in not only supporting activists, but being agents for change themselves? 

In the first of our monthly virtual Design is Everywhere podcast recording events, we explore these questions with host Sam Aquillano, and our guest co-host Yvette Perullo, Co-Author of Renourish: Sustainable Graphic Design in Practice, and Co-Founder and Partner at Re-nourish, a nonprofit that works with designers to understand and advocate for design decisions that center people and the environment. Sam & Yvette are joined by Jessie McGuire, Managing Director at brand design studio, ThoughtMatter. Together they will discuss her experience designing for socially progressive causes while spearheading creative projects, including a modern redesign of the U.S. Constitution and the For The People docuseries. Bring your questions, and ask them live on air.

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Yvette Perullo is Boston-based educator and designer with 22 years of experience in creative leadership and higher education. She is currently a Visiting Assistant Professor of Communication Design at MassArt in Boston, and an advocate for sustainable design. As co-founder and partner at Re-nourish, Yvette has helped build an independent resource and tool set to foster sustainable design practice. She also co-authored the book, Design to Renourish: Sustainable Graphic Design in Practice, with Eric Benson.

Jessie McGuire is the Managing Director at brand design studio ThoughtMatter. She has been integral in shaping the purpose and creative vision of ThoughtMatter, spearheading projects and campaigns that reflect the agency’s culture and mission, including protest posters for the 2017 Women’s March, a modern redesign of the U.S. Constitution and the recently launched For The People docuseries. Jessie has also worked to raise awareness and support for socially progressive causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation as well as on community-minded projects for The New-York Historical Society, Downtown Staten Island and The Center for Arts Education. Jessie formerly served as the Advocacy Chair on the board of directors of the New York chapter of AIGA, and is a regular speaker at conferences across NYC.

Feb 12 • 12:00pm – 1:30pm

Video Webinar

Webinar, Instructions

All times are Eastern Time.

Yvette Perullo

Jessie McGuire

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  • This Design Museum LIVE uses Zoom Webinar
  • Register for the event via Eventbrite above.
  • You’ll receive a registration confirmation via email.
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  • Before the event you will receive login information to join the video webinar, via Eventbrite.
  • Log into the webinar as early as 11:45amET, the discussion will begin at 12:00pm ET.
  • This event will be recorded.

What To Expect

12:00pm ET • We’ll open the event

Sign on early to check your audio, get settled in and ready. Note: you will not be on camera.

12:00pm ET • Event begins

We’ll kick things off with news and a welcome from the Design Museum, then dive into the conversation.

1:00pm ET • Questions & Answers

We’ll leave time towards then end for your questions, submitted via Q&A window, and you can even ask your questions live (we’ll unmute you) — we’ll get to as many questions as possible.

1:30pm ET • Live recording event ends

Thanks for joining us! The episode will air on all podcast channels in a few weeks.


Design Museum LIVE is our ongoing series of virtual events featuring talks and conversations with design thought leaders around the world. We’re bringing together a global community around design impact using interactive live streams and webinars to share design stories, demonstrations, and actionable knowledge. Join us as we bring the Design Museum directly to your screen, online for all to participate in and enjoy!