Design Museum Mornings with Amy Bucher, Behavior Change Design Director at Mad*Pow.
Amy Bucher examines how individuals can collectively design a healthier society. Changing a society’s behavior is a tall order, but can be successful with buy-ins from multiple industries and with collaboration across disciplines. The design of societal messaging and the psychology of motivation creates leverage points for behavioral change interventions to take root.
Join us in May for Design Museum Mornings at Optum for a great conversation about how design can influence peoples actions.
Doors open at 8:30am; Presentation begins at 9:00am.
Amy Bucher, Mad*Pow’s Behavior Change Design Director, has always been fascinated with how things (and especially people) work. Her interest drove her choice to become a psychologist and why she came to apply psychology to behavior change design.
Before coming to Mad*Pow, Amy worked at CVS Health, Johnson & Johnson Health and Wellness Solutions (formerly Wellness & Prevention, formerly HealthMedia), and Big Communications. Amy has her Ph.D. and M.A from the University of Michigan, Ann Arbor, and her A.B. from Harvard University.
Amy believes behavior change needs to be a part of the entire design process, not just an input (user research) or an output (outcomes research). She sees amazing opportunity to leverage technology and design to help people shape their own worlds so they can be their happiest and healthiest. Any project that lets her live in the moment where user insights and the design of a product or intervention meet makes her very happy.
About Design Museum Mornings
Design Museum Mornings is a monthly event series brought to you by Design Museum Boston. These events are meant to inspire you before your day begins and bring you closer to the Design Museum Boston community. Each event will include a short presentation by a local thought-leader, free breakfast, and great people to wake up with. These events are hosted and sponsored by various generous businesses of the Greater Boston area. If you are interested in hosting one of these events, please check out our host page here for more information.