From the Archive: Beyond the Word: Designing Type

Episode 072 • 46 min

How does type affect brand identity?

The word "Sephora" in different fonts

Courtsey of Mucca


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In this week’s episode from the archive, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-based branding agency whose work spans all areas of the built environment, extensive lifestyle and consumer verticals, and a broad range of corporate services. Blake chats about his projects and process. Later on in the show, they are joined by Matteo Bologna, the Principal, Creative Director, and Founder of Mucca Design, an award-winning New York-based branding firm that transforms businesses through uncommon creative solutions. Together they discuss how they incorporate typography in their own brand identity projects and how they discovered their love for type design.  

Weekly Dose of Good Design


Sam Aquillano

Sam Aquillano

Design Museum Everywhere


Blake Goodwin

Blake Goodwin

Proportion Design

Guest Co-host

Matteo Bologna

Matteo Bologna