Wayfinding the Future: Logos to Landmarks, Live show

Episode 053 • 43 min

Design is Everywhere LIVE

Aerial view of Los Angeles Airport Gateway with large purple and red lights

Photo courteous of Selbert Perkins Design


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As part of our monthly Design is Everywhere live series, Sam Aquillano learns how designers use wayfinding as an indicator of space that guides people through a physical environment. He is joined by Kayte Muse, a designer and strategist who is passionate about creative problem solving, design strategy, storytelling, teaching, and mentoring. Kayte is a co-chair of the Boston Chapter of SEGD– the Society for Experiential Graphic Design. She discusses what experiential graphic design is and how wayfinding is used. Later on in the show, they are joined by Cliff Selbert, the founding partner of Selbert Perkins Design, a collaboration between him and Robin Perkins and their team. Together they discuss the importance of landmarks in the built environment and the process of designing notable landmarks. And they take questions from the live audience.


Weekly Dose of Good Design
Sam Aquillano

Sam Aquillano

Design Museum Everywhere


Kayte Muse

Kayte Muse


Guest Co-host

Cliff Selbert

Cliff Selbert