From the Archive: The Magic of Toymaking: From Concept to Playtime
Episode 036 • 48 min
What makes a toy design memorable, fun and interactive?
Subscribe
In this episode, Sam is joined by Mike Hoeting, President of Bang Zoom Design, to learn how toy designers generate new ideas to create a product that is fun and imaginative. Mike explains how he discovered toy design in college after a childhood of loving toys. Later on in the show, Sam and Mike interview Rinn Hirotsu, a product designer at Hasbro. Together, they discuss discovering the magic of toy design, Rinn’s work with Mr. Potato Head and nerf, and the process of generating and completing their ideas with a team.
Weekly Dose of Good Design
- Sam: Local Alternative currencies: Ithaca Hours and Berkshares
- Mike: Tesla Solar Roof, DJI Mavic Drone, and Vessel at Hudson Yards
Links
- Toy: Hokey Pokey Elmo
- Toy: Sizzler Race Set
- College: DAAP, University of Cincinnati
- Company: Huffy Bicycles
- Event: NY Toy fair
- Toy: LOL Surprise Doll
- Toy: Hatchimals
- Focus group: Hasbro FunLab
- Toy: Mr. Potato Head Goes Green
- Video: Bang Zoom Design’s 2020 New Inventions
Sam Aquillano
CoDesign Collaborative
Host
Mike Hoeting
Bang Zoom Design
Guest Co-host
Rinn Hirotsu
Hasbro
Guest